Favcy VB Proposal for Fireside Ventures
Transforming D2C businesses into operationally sound ventures
Positioning of this Partnership
Fireside is already an exceptional name in investing in promising and great founders. Our role complements this by acting as a builder and optimizer, transforming these founders into operationally sound, scalable ventures.
Combined Value Proposition
Fireside brings the founders; Favcy VB brings the playbook, the tools, and the execution expertise. The combined effort results in:
- Faster revenue scaling: Helping founders achieve financial growth faster through focused operational improvements.
- Better use of capital: Optimizing capital deployment for maximum efficiency and ROI.
- Structured, data-driven decision-making: Enabling founders to make informed decisions based on actionable insights.
- Improved value of equity: Ensuring better valuation and equity returns for stakeholders.
Proposal
We will build a growth engine which will be a comprehensive set of frameworks, dashboards, and SOPs to operationalize and scale each D2C business with the suggested founder.
- Dashboards as the Control Center: Tools to monitor and optimize Shopify, marketplaces, CX, and more.
- SOPs and Talent: Build scalable systems and hire aligned teams.
Deliverables
Initial Phase: Assess current business operations, set up dashboards, and identify gaps.
Implementation Phase: Build SOPs, onboard teams, and train the founder.
Optimization Phase: Use the dashboards to track performance and continually improve each function.
Commercial for Pilot Venture
| Service | Fee Structure | Equity Component | Deliverables | Explainer |
|---|---|---|---|---|
| Venture Architecting | ₹40 Lacs | 4% | Dashboards, SOPs, operational blueprint, and team training | At the start of the project for 6 months |
| Talent Sourcing | ₹12 Lacs | N/A | Role definition, candidate sourcing, onboarding, and team alignment | 2 lacs monthly for 6 months |
| Operational Oversight | ₹12 Lacs | 1% | Hands-on operational oversight and regular reviews | 2 lacs monthly for 6 months |
| Execution with the Founder | ₹30 Lacs | N/A | Execution of critical functions | 5 lacs monthly for 6 months |
| Total Engagement | ₹94 Lacs | 5% | All services included | Summarized for the entire engagement |
Annexure: Dashboards Overview
The dashboards serve as a central intelligence center for tracking and optimizing business performance. Click on the links to explore each dashboard:
| Dashboard Name | Overview | Link |
|---|---|---|
| D2C Overview | Key business metrics like sales and NPS | View |
| Shopify Metrics | Sales performance and conversion rates | View |
| Amazon/Flipkart | Marketplace-specific performance metrics | View |
| Customer Experience | Post-purchase engagement and retention | View |
| Customer Lifecycle | Tracking every stage of the customer journey | View |
| Team Optimization | Tracking team efficiency and collaboration | View |
| Influencer Management | Tracking engagement and ROI from influencers | View |